Major Projects

O-Wind, Dyson Creative Challenge

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Completed within 12 days, the 2023 Dyson Creative Challenge offered an exceptional opportunity for collaboration with O-Innovations. Our goal was to develop a new image and identity for an innovative omni-directional wind turbine named O-Wind, specifically designed to cater to urban areas.

To effectively communicate the turbine's intricate technology to both businesses and consumers, our identity system aimed to establish a design and tone of voice that is playfully intelligent and that exudes dynamism. O-Wind's concise strapline, "Wind from every direction harnessed everywhere," encapsulates the essence of the product while aligning seamlessly with the brand's tone of voice. Furthermore, we enhanced the project by implementing a new brand strategy, forging a partnership between O-Wind and British Airways. This strategic collaboration enables our client to successfully introduce their product to a wide market, both in the UK and internationally.

BPAK Internship, Packaging design & more

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Presented here are several projects I've undertaken during my internship at BPAK. My time at BPAK has enabled me to develop and refine my packing design skills, immersing myself in the processes of design, development, and production for packaging.

I've conceptualized packaging solutions for notable clients like T-Mobile and Verizon translating these concepts into functional dielines for manufacturing and printing proofs. Operating the plotting machine and printer independently, I ensured the accuracy of these designs.

I have also played a role in BPAK's transition from a predominantly SIM card and Gift card packaging focus to a broader market encompassing box packaging. This shift granted me the creative freedom to design packaging for the BPAK website, serving both as a showcase of the company’s design capabilities and a visual aid for customers to better envision the versatility and applications of the Box PAKs.

Build-A-Bear, Creative Challenge

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The creative Challenge: Design a promotional item that can be used to help advertise and stir up sales for a particular toy company of your choosing.

I aimed to develop a promotional item for Build- A-Bear that embodies the company’s core values, promoting creativity, self-expression, and decision- making. My goal was to create an item that is an extension of the workshop experience, making Build-A-Bear accessible to a broader audience. The item is designed to generate buzz for the company, whilst at the same time being fun and engaging for their main target audience of which is children and teens.

In Plain Sight, Tate x Enchroma
Firestarters Mash Up

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Color blindness affects around 3 million people in the UK, primarily males. It is most commonly Red-Green color blindness, with 1 in 12 men and 1 in 200 women being affected. While color blindness is not widely seen as a disability in UK society, it poses numerous challenges in everyday life. I believe businesses should treat color blindness as they would any other disability, providing appropriate accessibility aids similar to those offered for mobility impairment.

Introducing Tate x Enchroma a collaboration to bring awerness to colour blindness, allowing individuals to experience art in full colour. 'In Plain Sight' brings Enchroma's revolutionary lens technology to the Tate, enabling those with color vision deficiencies to see famous art pieces in ways they had only imagined. This initiative aims to support accessibility and promote #VisionEquality. The exhibition 'Hidden In Plain Sight' showcases the benefits of the colorblind glasses, offering a unique artistic experience where individuals can see art from different perspectives and uncover previously unseen details.

Forth, Self-Initiated

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Forth is designed to start users on a journey of personal growth, aiming to ignite a social movement that empowers individuals to break free from personal nostalgia.

Personal nostalgia shows itself in many forms but can become an un-healthy obsession for some. People can become stuck on what was rather than what is. Forth is designed to help release people from those clutches. Whether for example that be related to a departed loved one or a reluctance to accept the passage of time that comes with aging and letting go of childhood. Forth assists in navigating away from a place of unhealthy personal nostalgia, to a place that nurtures a positive outlook focused on the present and the future ahead.

Barclays Neuro Banking
D&AD Barclays

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A significant portion of the global population lives with neurodivergent disorders, which can sometimes hold individuals back from achieving the things that others without can do with ease. The 2023 Barclays D&AD brief aimed to revolutionize banking by embracing neurodivergence, prompting the creation of an app that would enhance Barclays' services and functionalities for its users.

In this case, I specifically concentrated on individuals with Dyslexia and ADHD, working to create an app that was calming, simple to use, but functional at heart, introducing features to specifically help with reading, navigation, disorganization, and spending impulsivity.

︎Shortlisted
Bearded Barrell, Wadworth Competition

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Wadworth organized a contest aiming to create a modern and distinctive brand image for their two latest beer offerings: a Pale Ale and a Session IPA. The objective was to captivate the interest of beer enthusiasts aged 20 and above, as Wadworth believes that an innovative identity is crucial in attracting this younger demographic.

Introducting Bearded Barrell, the extraordinary beer brand that embraces and celebrates the wonderfull world of diverse beard and mustache styles. Our mission is to pay homage to the creativity and individuality that comes with facial hair, all while crafting exceptional brews for beer enthusiasts. A beard is far more than just facial hair it’s a statement, a canvas for artistic expression, and a symbol of one's unique individuality. Just as a beard represents the personal style and character of its wearer, each beer becomes a form of self-expression in its own right.

The Human Collective Library
RSA: Planet Generation

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Reimagine ways of being and acting together that is fun, exciting and can develop and sustain deep relationships and a sense of solidarity across generations.

Introducing The Human Collective Library, a platform dedicated to the art of storytelling and fostering community connections. The essence of HCL lies in the power of sharing narratives, allowing individuals from diverse backgrounds to be heard and celebrated. Delving into stories from unfamiliar eras or stories connected to sentimental belongings provides a captivating experience, offering valuable insights and knowledge. With its array of events and dedicated spaces, the collective library serves as a vibrant hub for sharing these tales with others.

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