Barclays Neuro Banking
D&AD Barclays

A significant portion of the global population lives with neurodivergent disorders, which can sometimes hold individuals back from achieving the things that others without can do with ease. The 2023 Barclays D&AD brief aimed to revolutionize banking by embracing neurodivergence, prompting the creation of an app that would enhance Barclays' services and functionalities for its users. In this case, I specifically concentrated on individuals with Dyslexia and ADHD, working to create an app that was calming, simple to use, but functional at heart, introducing features to specifically help with reading, navigation, disorganization, and spending impulsivity.