In Plain Sight, Tate x Enchroma
Firestarters Mash Up
Firestarters Mash Up
Color blindness affects around 3 million people in the UK, primarily males. It is most commonly Red-Green color blindness, with 1 in 12 men and 1 in 200 women being affected. While color blindness is not widely seen as a disability in UK society, it poses numerous challenges in everyday life. I believe businesses should treat color blindness as they would any other disability, providing appropriate accessibility aids similar to those offered for mobility impairment.
Introducing Tate x Enchroma a collaboration to bring awerness to colour blindness, allowing individuals to experience art in full colour. 'In Plain Sight' brings Enchroma's revolutionary lens technology to the Tate, enabling those with color vision deficiencies to see famous art pieces in ways they had only imagined. This initiative aims to support accessibility and promote #VisionEquality. The exhibition 'Hidden In Plain Sight' showcases the benefits of the colorblind glasses, offering a unique artistic experience where individuals can see art from different perspectives and uncover previously unseen details.
Introducing Tate x Enchroma a collaboration to bring awerness to colour blindness, allowing individuals to experience art in full colour. 'In Plain Sight' brings Enchroma's revolutionary lens technology to the Tate, enabling those with color vision deficiencies to see famous art pieces in ways they had only imagined. This initiative aims to support accessibility and promote #VisionEquality. The exhibition 'Hidden In Plain Sight' showcases the benefits of the colorblind glasses, offering a unique artistic experience where individuals can see art from different perspectives and uncover previously unseen details.
The Problem:
Colour blindness affects up to 3 million people in the UK which predominately affects males. 1 in 12 men and 1 in 200 women. The most common type is Red-Green colour blindness. Within UK society we don’t generally think of colour blindness as a disability but in most cases, we should be considering it as one. Colourblind people face many difficulties in everyday life which regularly sighted people just aren’t aware of. Not only does it affect tasks such as driving and preparing food it also affects how they create, see and experience art. I believe businesses should be treating colour blindness in the same way they would any other disability, such as they do with mobility impairment, often offering suitable accessibility aids.
Art often conveys multiple layers of detail and emotion of which colour is a huge part. All art aims to captivate its audience and connect with us on a deeper level, a huge part of this connection is through artistic colour choice, which is being lost to those with colour blindness, creating a disconnect between the artist and the viewer. Why should it be that people with this disability should suffer a worse experience than the rest of us?
The Solution:
Tate x Enchroma has joined together to address this issue, bringing the joys of the Tate galleries to those with colour blindness, allowing them to experience art in full immersive colour the way the artist intended. In Plain Sight aims to bring a deeper and richer connection between the audience and the art.
‘In Plain Sight’ brings Enchroma’s specially engineered and revolutionary colourblind lens technology to the Tate, enabling people with red/green colour vision deficiencies to see the full range of colours on display, seeing many famous art pieces in ways they had only previously imagined. The ‘In Plain Sight’ Tate x Enchroma initiative aims to be a main industry player in supporting and supplying accessibility aids to those with colour blindness and step towards providing #VisionEquality.
‘In Plain Sight’ also brings the ‘Hidden In Plain Sight’ Exhibition to the Tate. A visual artistic experience which showcases the benefits of the Tate x Enchroma ‘In Plain Sight’ colourblind glasses. The exhibit is a creative exercise allowing those with colour blindness and those without to see art from each other’s perspective. Putting on the glasses reveals the previously unseen. See details through colour that were previously ‘hidden in plain sight’.
Brand Aims:
This collaboration required research to understand how people with colour vision impairments interact with their environment and a knowledge of how the world could be altered in ways that would enhance their experiences, such as giving accessibility aids or radically rethinking design.
The Tate x Enchroma collaboration ‘In Plain Sight’ aims to provide such accessibility aids with the mission of reaching equality of colour vision to all visitors. By collaborating with Enchroma, we’re able to bring their glasses technology and integrate it as an accessibility tool at all Tate galleries. This will give people who are colourblind an amazing opportunity to experience the world of art like never before.
In Plain Sight and the Hidden in Plain Sight exhibition aims to acknowledge the deficiencies within our system, bringing awareness to the general public of how colour blindness can affect people and how the systems we interact with every day which has been designed with colour at their core can be a struggle for them. This brand collaboration shows how people with colourblindness can have a completely different experience and connection to the world and to art, than those with regular vision.
